Innovation Alphabet

De Bono’s 6 Hats

in a nutshell

De Bono’s 6 Hats technique is a simple and effective problem-solving strategy for increasing productivity, focus, and engagement. In group settings, each individual tends to adopt a specific perspective; De Bono’s hats, when worn metaphorically one at a time by the entire team, separate ego from performance and unify thought processes.

6 colorful hats as the De Bono's 6 Hats quickcard header image 6 colorful hats as the De Bono's 6 Hats quickcard header image
de bono’s hats

Wearing a hat means accepting a perspective that does not necessarily match that of the individual. Each hat is a different color and tends to direct the meeting toward a single topic of discussion. A united team recognizes the necessary function of all hats, which can be worn in a certain sequence based on the issue being discussed.

De Bono's 6 Hats White Hat (Facts)

White Hat: It requires known or basic information – facts. It is the hat of objectivity and factual information.

Yellow Hat: It is optimistic but logical. It invites exploration of the good sides, analyzing the merits of ideas and listing the benefits.

Black Hat: This is not a negative hat, it is the hat of logical and critical judgment. It encourages the group to identify weaknesses in a solution and think about how to fix them. But be careful not to abuse it: it may stifle idea generation and positive thinking.

Red Hat: Allows everyone to express their feelings, without the need for rational explanation.

De Bono's 6 Hats Green Hat (Creativity)

Green Hat: An opportunity to unleash creativity, seek new approaches and innovative solutions. To express new concepts and perceptions.

Blue Hat: Manages the thinking process to optimize the productivity of discussion. It is the control mechanism that must ensure the smooth running of the session.

Application fields

Creative process: Expressing different points of view is a remarkable weapon for fortifying the process that precedes content creation.  But even more important is the awareness that one can and should adopt different perspectives: the purpose of hats is to direct thought, not to categorize or judge it.

Problem solving and brainstorming: Every business team, sooner or later, will have to gather in the boardroom and rack their brains to solve a problem. It is often thought that knowing how to deal with it in the most objective way possible is the best solution. De Bono’s hats, on the other hand, invite testing a multiplicity of approaches and examining the issue from every angle, not excluding strokes of genius or suppressing feelings.

Increased focus: Regardless of the purposes for which the technique is used, visualizing the state of a given situation concretely and without preconceived notions enables increased focus and improved time management.

Do you have a Operations & Human Resources challenge to tackle? Let’s face it. Together.

C-levels from these companies (AND MORE) relied on my expertise to overcome thEIR CHALLENGES IN THIS AREA. And you can, too.
Can I help you?
Industries

De Bono’s 6 Hats in the sportswear industry
Founded in the early 1900s, Speedo is an Australian apparel company specializing in swimming sports. The company avowedly began using De Bono’s strategy in order to design new swimsuits that met Olympic standards.

De Bono’s 6 Hats in the academic field
According to a 2019 study published in the International Journal of English Linguistics, wearing the 6 Hats significantly helped students in the College of Business Administration in Saudi Arabia. They learned to look at a problem from different angles, organize ideas and draw shared conclusions.

De Bono’s 6 Hats in the financial industry
U.S. company Prudential Financial also makes use of the problem-solving mode discussed, proving that its use can bring benefits horizontally in every sector.

Business Functions

De Bono’s 6 Hats in support of research
IBM is among the most well-known companies in the computer industry. For team meetings, it decided that adopting De Bono’s 6 Hats would be the best decision to facilitate the work of a team of 200 academic scientists.

De Bono’s 6 Hats in support of innovation
The Motorola company has always been involved in electronics and telecommunications. To be able to keep up with the times and go along with the evolutions in the technology market, the company uses the 6 Hats method to pull innovation out of the top hat.

• De Bono’s 6 Hats in support of communication
Boeing is probably the most famous aviation company, both for civilian and military use. The introduction of Edward De Bono’s technique has resulted in a significant decrease in the amount of time spent in meetings at the level of internal communication between different areas of the company. But the results are far from hasty: brainstorming skills and cohesive participation in designing new services have clearly improved.

Stay in wonderland

Let me show you how deep the rabbit hole goes.
Check out more of the Innovation Alphabet:

3D Printing

3D Printing

“3D printing” is a process carried out by an electronic device which, instead of resorting to the canonical ink, it molds almost any kind of material: from concrete to living tissue, most usually plastic, but also metal. And the operating principle is similar to that of a traditional printer. The creation of three-dimensional models can lead to the redesign of a company’s production capabilities.

Dive In

5G

5G

5G is the new frontier of cellular telephony. It was designed to improve (or completely replace) previous generations of mobile networks. The 5th generation features lower latency, ensuring flawless performance of business applications and many other digital experiences – thus enabling the new cultural generations to furiously play Fortnite away from home.

Dive In

Advanced Analytics

Advanced Analytics

The term “Advanced Analytics” refers to the ability to autonomously or semi-autonomously analyze data and content to identify correlations, develop analyses, predictions, and recommendations. It is not just a matter of collecting information and then organizing it into watertight compartments: the ultimate goal is to identify a dialogue pattern from a data-driven perspective.

Dive In

Agile

Agile

Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.

Dive In

Ansoff Matrix

Ansoff Matrix

The Ansoff Matrix is a marketing planning model that arises from the intersection of new and existing products and markets. It derives four possible strategies for expanding the company’s market, which are built around four variables with a changeable factor of risks and possibilities: existing product, new product, existing market, new market.

Dive In

Artificial Intelligence

Artificial Intelligence

Artificial Intelligence is not strictly defined. Basically, it is a computer system able to make decisions in an independent and flexible way. A good AI application can perform everyday tasks better than an average person (e.g., identifying other people from their photos on social media or beating the best chess player). Nothing to fear, then. Unless you are a chess champion.

Dive In

Artificial Scarcity

Artificial Scarcity

We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.

Dive In

Attack Surface

Attack Surface

The term attack surface refers to the part of a system that may be subject to attack or breach by hackers. The smaller that surface is, the easier it will be to protect it. Indeed, the Internet is an ocean of deep, dark waters: those who navigate it must be aware that they are exposing themselves to a flood of digital risks. Yet, ironically, we do not need a big boat to shelter us.

Dive In

Augmented Reality

Augmented Reality

Augmented Reality is an ever-evolving technology that overlays multimedia information on top of our common sensory horizon to gain a deeper understanding of our surroundings. No, it doesn’t allow you to step out of the Matrix dream simulation, nor can it be accessed by swallowing a red pill. But neither is it the disturbing experience of the Playtest episode of Black Mirror.

Dive In

Balanced Scorecard

Balanced Scorecard

In business, as in life, you need balance. The Balanced Scorecard is a holistic tool for strategic management. It offers, in fact, the possibility of assessing corporate performance in its wholeness. An overview that embraces four perspectives: the business/financial side, customers and stakeholders, internal processes, and learning and growth.

Dive In