Innovation Alphabet
Micromobility
In a nutshell
Traffic congestion in large cities and the resulting increase in pollution make it necessary to encourage more sustainable mobility. On the rise, therefore, is so-called micromobility, a subcategory that includes smaller and lighter vehicles such as bicycles and scooters. It can be a key element in improving the quality of life in European cities: micro-solutions for macro-problems.
Application Fields
• Moving around the city: Micromobility means of transportation are an ideal solution for dealing with city traffic. Electric scooters, since the beginning of the pandemic, have become the most popular sharing vehicle in Italy in just over a year. In general, however, the average weight of shared vehicles has decreased significantly. Electric micromobility can create a distributed, multimodal transportation system that makes use of sustainable vehicles and business models.
• City tour guides: Another potential application of micromobility is the use of electric means of transportation to encourage city sightseeing. In this case, the device most frequently used is the Segway – a kind of more stable smart scooter that follows the movements of the driver’s body – because it is particularly maneuverable, and easy to use.
• Scouting inside large warehouses: One mode of travel employed in large warehouses by logistics and warehouse workers – who frequently have to travel medium to long distances – is characterized by micromobility tools, such as electric scooters, segways, monowheels, and hoverboards. Small means of transportation that replace walking and thus enable workers to make the commute faster and less strenuous.
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Industries
• Micromobility in the energy industry
Enel X is an Eni Group company specializing in providing citizens with innovative products and services to support energy transformation with a view toward sustainable development. In collaboration with Bird, an American micromobility company, Enel X has created an electric scooter rental service that can be used through the Enel X JuicePass app. There are more than 5,000 electric scooters available in the Italian cities of Turin, Rome, Milan, Verona, Rimini, and Pesaro.
• Micromobility in the service industry
Emotion Bike is a start-up founded in 2018 and specialized in organizing experiential e-bike tours in Emilia-Romagna. The routes offered vary according to users’ tastes and needs. There is a choice between food and wine, cultural and outdoor routes. Each itinerary is aimed at discovering the beauty of Emilia-Romagna on board of a non-polluting means of transportation.
• Micromobility and sharing platforms
Gogoro is a Taiwanese leading technology company which, in 2019, launched the scooter sharing platform GoShare. The greatest peculiarity of the service is undoubtedly the Gogoro Network: an intelligent energy platform that introduced a new generation of swappable refueling. This means that GoShare customers are able to extend their energy and riding distance for as long as they need. A smart, scalable and continually optimized solution for cities.
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Check out more of the Innovation Alphabet:
3D Printing
3D Printing
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5G
5G
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Advanced Analytics
Advanced Analytics
The term “Advanced Analytics” refers to the ability to autonomously or semi-autonomously analyze data and content to identify correlations, develop analyses, predictions, and recommendations. It is not just a matter of collecting information and then organizing it into watertight compartments: the ultimate goal is to identify a dialogue pattern from a data-driven perspective.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
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Ansoff Matrix
Ansoff Matrix
The Ansoff Matrix is a marketing planning model that arises from the intersection of new and existing products and markets. It derives four possible strategies for expanding the company’s market, which are built around four variables with a changeable factor of risks and possibilities: existing product, new product, existing market, new market.
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Artificial Intelligence
Artificial Intelligence
Artificial Intelligence is not strictly defined. Basically, it is a computer system able to make decisions in an independent and flexible way. A good AI application can perform everyday tasks better than an average person (e.g., identifying other people from their photos on social media or beating the best chess player). Nothing to fear, then. Unless you are a chess champion.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Attack Surface
Attack Surface
The term attack surface refers to the part of a system that may be subject to attack or breach by hackers. The smaller that surface is, the easier it will be to protect it. Indeed, the Internet is an ocean of deep, dark waters: those who navigate it must be aware that they are exposing themselves to a flood of digital risks. Yet, ironically, we do not need a big boat to shelter us.
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Augmented Reality
Augmented Reality
Augmented Reality is an ever-evolving technology that overlays multimedia information on top of our common sensory horizon to gain a deeper understanding of our surroundings. No, it doesn’t allow you to step out of the Matrix dream simulation, nor can it be accessed by swallowing a red pill. But neither is it the disturbing experience of the Playtest episode of Black Mirror.
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Balanced Scorecard
Balanced Scorecard
In business, as in life, you need balance. The Balanced Scorecard is a holistic tool for strategic management. It offers, in fact, the possibility of assessing corporate performance in its wholeness. An overview that embraces four perspectives: the business/financial side, customers and stakeholders, internal processes, and learning and growth.
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