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What we discuss with Sonia Peronaci

Today, we take searching the web for recipes to suit every taste and need for granted. But the landscape was quite different in 2006, when Giallo Zafferano was founded. Now it boasts a lot of awards, a following of 2.5 million people per day, and a 6+ million downloads app.

Together with Founder Sonia Peronaci, we try to understand how the idea of Giallo Zafferano was born and how it has developed over the years. We discuss digital entrepreneurship and how it differs from traditional entrepreneurship, touching on other topics, such as personnel management and the relationship with the Internet.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.