ATOMs & BITs: Andrea latino’s podcast
How to redesign mobility while respecting the law
S03E01 – 39 min
In the 23rd episode of Atoms & Bits, Andrea Latino hosts Andrea Galla, Country Manager of FREE NOW Italia, a multi-service platform dedicated to mobility.


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“We must have a great mental attitude to accept fast changes. But the goal is always clear: Do the best for the user and our business. And never give up if you believe in the goodness of a decision.”
What we discuss with Andrea Galla
Multimodal transportation platforms add more value to the user experience by extending the offerings in mobility. And this comes from the integration of other players, such as bike and car sharing. Diversification is a pillar for the quality of the service offered.
In the first episode of the third season of Atoms & Bits, Andrea Galla and I also discuss ways to maximize revenues, perceptions of transportation safety (both private and public), and the critical issue of communication. Andrea points out the strategic cornerstones of FREE NOW, focusing on the importance of flexibility and customer centricity.
As always, our guest gives three actionable insights to our audience on preparing for future technological opportunities.
Learn to ride
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