What is it for?

How to handle crisis communication management

Unfortunately, sooner or later, every company is likely to go through a particularly difficult period. Should a business crisis arise, the number one rule is to avoid panic and stay in control of the aspects which are yours to control. You will need, therefore, to follow preliminary guidelines and have a plan on which to base your actions. This tool can give you a hand in planning and keeping on top of emergency management.

How to use it

A step-by-step guide

STEP 1
Consult the chart to consider one by one the main objectives and tasks to be accomplished when a crisis occurs. You can always add or change them depending on the crisis you’re facing. Professional management makes it possible to minimize potential damage, communicate transparently and reliably, and defend the company’s reputation. This should all start with prior monitoring that allows for timely action under pressure, while maintaining information sovereignty. Crises should be managed, not suffered!

STEP 2
Assess the skills and ability to perform under pressure of your communications, management, and human resources teams. Identify the right people and charge them with individual tasks; work together to find the needed solution. In this way you will compose an ad hoc, coordinated, and reliable team which is aware of what needs to happen.

STEP 3
Now is time to take the identified steps and try to complete them in a very short time frame. But don’t get caught up in the rush: the main goal is to not lose your room to maneuver or, if you do, to recover it as quickly as possible. And, once the current issue has been resolved, don’t forget the professional follow-up, which helps to identify mistakes made and optimize performance in the future.

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