ATOMs & BITs: Andrea latino’s podcast

How to deliver a compelling internationalization strategy

S04E03 – 29 min

In the 35th episode of Atoms & Bits, Andrea Latino hosts Giorgio Ponticelli, Chief International Development Officer of Satispay, a company that stands out as an autonomous model separate from classic card circuits.

Art Cover of the Atoms and Bits Podcast by Andrea Latino Art Cover of the Atoms and Bits Podcast by Andrea Latino
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“We are trying to change a habit. It means not just offering a payment alternative but offering a new payment experience. When you focus on the added value this experience brings, you can only get positive user feedback.”

What we discuss with Giorgio Ponticelli

Purchasing habits have undergone significant changes in recent years. Access to digital has forever modified the way we buy products. Satispay ranks among the payment solutions that offer a simple and accessible experience. The goal is to attempt to change an established habit.

In the episode, Giorgio Ponticelli and I discuss strategy acceleration and expansion into foreign markets. In Germany and Luxembourg, the company is trying to apply the same model that has been so successful in Italy. Then we discuss how public and private interact with each other.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.

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