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“We want to mix creativity with pragmatism. So, we use Pareto’s famous 80/20 rule and apply it again and again. And we always seek optimism. And that must be driven by the knowledge that nothing is perfect, but everything gets better.”

What we discuss with Igor Spinella

Einova combines efficiency and sustainability with a special focus on device design. The brand is experiencing rapid expansion through B2B contracts, retail growth in the United States, and a retail presence in Europe with high-end B2C products.

Here, Igor Spinella and I discuss how garages can become workshops for nurture ambitions, differences between power systems, and charging standards. But we also look at those guiding values shared by the company’s employees and analyze their acknowledgements and market logic.

As always, our guest gives three actionable insights to our audience on preparing for future technological opportunities.