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“In this time of the pandemic, we need to stop and ask ourselves: What is my core business? What is it that I do exceptionally well? And subsequently, we need to ask ourselves: How has my customer changed? And what do I need to do so that the thing I can do well remains relevant to them?”

What we discuss with Francesca Benati

Tourism has been affected by the impact of the Internet for several years now, revolutionizing the travel distribution market forever. This world, far ahead of other industries, is therefore restructuring itself, taking on an even newer form.

In the episode, Francesca Benati and I discuss the restructuring of the tourism industry and how digital transformation has led to this field’s acceleration to show the benefits of technology.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.