ATOMs & BITs: Andrea latino’s podcast

How to manage a diversified product portfolio

S06E05 – 29 min

In the 52nd episode of Atoms & Bits, Andrea Latino hosts Alberto Petroni. He is the Marketing Manager of JVCKENWOOD Italy, an American company that makes audio hardware for all kinds of targets and acoustic experiences.

Art Cover of the Atoms and Bits Podcast by Andrea Latino Art Cover of the Atoms and Bits Podcast by Andrea Latino
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“It is vital to refer and speak to a well-defined target audience. But it is equally important to go out and generate numbers by broadening the proposition at the range level. Hence, both downward and upward.”

What we discuss with Alberto Petroni

The audio industry is broad because it includes many products for different targets. The market for acoustic devices is constantly growing, and the attention to sound in our homes is changing. The goal is to achieve the most fulfilling entertainment experience possible, considering space sharing and ensuring noise cancelling. After all, the vision of JVCKENWOOD is about creating excitement and peace of mind for the people of the world.

In this episode, Alberto Petroni and I discuss how our relationship with the entertainment world has changed and how our work activities could improve with new technological tools. New market trends lead to the development of meticulous engineering processes and require equally consistent communication.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.

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