ATOMs & BITs: Andrea latino’s podcast
How to turn online shopping in charity contributions
S06E06 – 35 min
In the 53rd episode of Atoms & Bits, Andrea Latino hosts Angelo Fasola, CEO of TrustMeUp, the only international website that turns 100% of every purchase into a charity contribution and rewards clients with discounts for further digital purchases.
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“Always be pioneers of new models. We should always look ahead; we must not be afraid to renew ourselves. We must be curious and innovative—pioneers in a world that changes at the speed of light.”
What we discuss with Angelo Fasola
When we think of charities, we rarely imagine online trade, sales, or blockchain. But TrustMeUp supports two digital fundraising models that mirror and complement each other. Nowadays, nonprofits must behave like real startups. Data and analytics are the tools through which advocacy campaigns can have a real social impact.
In this episode, Angelo Fasola and I discuss how charitable organizations can use e-commerce and blockchain through two similar yet different fundraising models. Other topics are the changes brought by digital in nonprofits, the financial support provided by millennials since the onset of the Covid-19 pandemic, and the value of working together.
As always, our guest gives three actionable insights to our audience on preparing for future technological opportunities.
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