Innovation Alphabet
Building a Second Brain
In a nutshell
The bad news is that we already use 100% of our available brainpower. The good news is that we can build a second one. Building a Second Brain is an online storage tool that aspires to systematically store acquired information to remedy natural memory defects. It means admitting that we need technology to store our most important memories.
Application Fields
• Work environment: The Building a Second Brain method can act as an accelerator of ideas and creativity to bring to life a dynamic and proactive work environment. The brainstorming of a second brain, for example, would allow various ideas – even remote ones, that would normally have remained only dormant – to be brought to light. A computer brain is not only useful when it comes to storage, but also builds patterns of thought processing, improves understanding, and generates new points of view.
• Personal scope: A second brain would be a valuable support for our memory. The brain we have, in fact, is an excellent producer of ideas, but it is not as good at preserving them. Moreover, today we have to deal with an overwhelming amount of information: trying to remember every single impulse we are subjected to on a daily basis is virtually impossible. But building another brain promises to cultivate an ever-growing body of personal knowledge to which access is always guaranteed.
Industries
• Building a Second Brain in the information industry
Feedly is a feed reader that aggregates news collected from the web and filters the information according to user-selected criteria. It is possible to decide to receive daily updates only on the topics we are most interested in, divided by sources or topics. Like a digital brain, it allows us to store articles directly on smartphone notes or on a note-taking app.
• Building a Second Brain in the software industry
Obsidian presents itself as a true second imperishable brain. It is a note-taking system that allows users to increase their creativity by discovering new connections within their brains. In concrete terms, commercial use supports the creation of a digital encyclopedia that improves a company’s executive performance and productivity. It is not just a note-taking app – it is a better way of thinking.
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Business Functions
• Building a Second Brain in support of education
The Building a Second Brain method helps to take notes following a precise methodology, bullet points, paragraphs, and so on. By doing so, instead of not knowing whether to focus on assimilating information and missing key points of the lesson, or writing everything down without understanding anything, we create a computer resource. A precise reference that we can draw on whenever we want. Each time we consult the digital resource, we gain a new piece of information.
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Check out more of the Innovation Alphabet:
3D Printing
3D Printing
“3D printing” is a process carried out by an electronic device which, instead of resorting to the canonical ink, it molds almost any kind of material: from concrete to living tissue, most usually plastic, but also metal. And the operating principle is similar to that of a traditional printer. The creation of three-dimensional models can lead to the redesign of a company’s production capabilities.
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5G
5G
5G is the new frontier of cellular telephony. It was designed to improve (or completely replace) previous generations of mobile networks. The 5th generation features lower latency, ensuring flawless performance of business applications and many other digital experiences – thus enabling the new cultural generations to furiously play Fortnite away from home.
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Advanced Analytics
Advanced Analytics
The term “Advanced Analytics” refers to the ability to autonomously or semi-autonomously analyze data and content to identify correlations, develop analyses, predictions, and recommendations. It is not just a matter of collecting information and then organizing it into watertight compartments: the ultimate goal is to identify a dialogue pattern from a data-driven perspective.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
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Ansoff Matrix
Ansoff Matrix
The Ansoff Matrix is a marketing planning model that arises from the intersection of new and existing products and markets. It derives four possible strategies for expanding the company’s market, which are built around four variables with a changeable factor of risks and possibilities: existing product, new product, existing market, new market.
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Artificial Intelligence
Artificial Intelligence
Artificial Intelligence is not strictly defined. Basically, it is a computer system able to make decisions in an independent and flexible way. A good AI application can perform everyday tasks better than an average person (e.g., identifying other people from their photos on social media or beating the best chess player). Nothing to fear, then. Unless you are a chess champion.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Attack Surface
Attack Surface
The term attack surface refers to the part of a system that may be subject to attack or breach by hackers. The smaller that surface is, the easier it will be to protect it. Indeed, the Internet is an ocean of deep, dark waters: those who navigate it must be aware that they are exposing themselves to a flood of digital risks. Yet, ironically, we do not need a big boat to shelter us.
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Augmented Reality
Augmented Reality
Augmented Reality is an ever-evolving technology that overlays multimedia information on top of our common sensory horizon to gain a deeper understanding of our surroundings. No, it doesn’t allow you to step out of the Matrix dream simulation, nor can it be accessed by swallowing a red pill. But neither is it the disturbing experience of the Playtest episode of Black Mirror.
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Balanced Scorecard
Balanced Scorecard
In business, as in life, you need balance. The Balanced Scorecard is a holistic tool for strategic management. It offers, in fact, the possibility of assessing corporate performance in its wholeness. An overview that embraces four perspectives: the business/financial side, customers and stakeholders, internal processes, and learning and growth.
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