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“Change is the only constant. We work in a segment where there has been the most rapid change in the entire history of human development. By being in contact with the various players in the industry, we can pick up on their needs and make them real.”

What we discuss with Christina Fontana

Alibaba is a company that relies on the protection of three key players who also represent three key control nodes for the business: suppliers, distributors, and the end customer. The Asian marketplace has made the contact between real and digital more fluid by relying on technology. It also launched the Green 11.11 program to reward customers participating in sustainability initiatives.

Christina Fontana and I discuss the issues of the phygital world, its possible developments, and the business attitude toward change. But we also discuss sustainability and how this theme consolidates the union of the three key players. You know them—suppliers, distributors, and consumers.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.