Innovation Alphabet
Digital Trust
In a nutshell
Every relationship is based on trust, including that with digital. Digital trust is an absolute necessity in a global economy that increasingly relies on connectivity, data use and innovative technologies. To win our trust, technology must provide security, confidentiality and legal certainty for digital transactions.
Application Fields
• Internet of Things: Improving Digital Trust in a world like the IoT – which operates on the boundary between real and virtual universes, often giving very little priority to security – can bring a number of benefits. For example, start-ups could expect greater access to funding options. The Internet of Things requires Digital Trust solutions that aim to establish with certainty the identity of the actors involved. But also the pattern of responsibilities regarding each transaction.
• Machine Learning: Designing interfaces that are increasingly realistic and similar to the human way of thinking is a key piece in giving virtual agents the right amount of empathy for users. Still, there is the need to ensure that the data on which the advice or opinions dispensed are not compromised. The integration of Machine Learning with Digital Trust is thus the missing link to close the line of trust and certainty. The relevance of this scenario is confirmed by a major European project called PRESENT.
• Wearable Digital Trust: Trusted solutions are also being applied within wearable devices. Those are electronic devices that are worn and become notifiers when connected to a smartphone or computer. Without digital trust, there would not be the legal strength and security of a digital certificate. This ensures that the wearable device can perform certain functions, such as opening a front door of a home.
Industries
• Digital Trust in the healthcare industry
Epilepsy Care Alliance is a British consortium dedicated to improving the treatment and quality of life of people with epilepsy. And it does so through integrated solutions and wearable devices. The nonprofit organization has devised an innovative system called MyCareCentric, which allows physicians and researchers to obtain data gained through wearable devices. In this way, physicians can provide more effective care and research will help provide more affordable and sustainable treatment. Obviously, even within healthcare research and development, DT plays a crucial role in ensuring security, privacy, and maximum legal value.
• Digital Trust in the service industry
Iliad, a French telecommunications company, has applied video identification to verify the user’s identity when entering into a contract with the company. The solution consists of uploading an ID and recording a video. This process can take place inside a company store or by going to an Iliad Corner. It allows the user to be able to conclude a phone contract and pick up their SIM card without the need for a physical person to do the identification.
• Digital Trust in the energy industry
ASM Bressanone S.p.A., an Italian company specializing in energy and water supply, is one of the few private entities that has currently joined SPID, (the Public Digital Identity System). It allows users to access the company’s service through their digital identity. Customers in the energy industry, as long as they do not have to use physical or telephone customer service, put their faith in digital.
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Business Functions
• Digital Trust in support of HR
KPMG Belgium, a company specialized in providing professional services to businesses, is trying to improve employee onboarding. Using an onboarding software, new employees receive all the practical information they need to know for their first day at work. An integrated and secure solution that has enabled the company to streamline the indoctrination process for newcomers so that the waiting period between contract signing and the first day in the office is considerably reduced.
• Digital Trust in support of management
Westlake Financial Services, a U.S. company dedicated to the acquisition and maintenance of automotive retail installment contracts, implemented a set of DT solutions within its facility that enabled them to manage all digital transactions. The platform created a fully computerized and legally sound process. It allows independent and franchised dealers to sign contracts electronically, upload supporting documentation, and send loan information instantly.
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Check out more of the Innovation Alphabet:
3D Printing
3D Printing
“3D printing” is a process carried out by an electronic device which, instead of resorting to the canonical ink, it molds almost any kind of material: from concrete to living tissue, most usually plastic, but also metal. And the operating principle is similar to that of a traditional printer. The creation of three-dimensional models can lead to the redesign of a company’s production capabilities.
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5G
5G
5G is the new frontier of cellular telephony. It was designed to improve (or completely replace) previous generations of mobile networks. The 5th generation features lower latency, ensuring flawless performance of business applications and many other digital experiences – thus enabling the new cultural generations to furiously play Fortnite away from home.
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Advanced Analytics
Advanced Analytics
The term “Advanced Analytics” refers to the ability to autonomously or semi-autonomously analyze data and content to identify correlations, develop analyses, predictions, and recommendations. It is not just a matter of collecting information and then organizing it into watertight compartments: the ultimate goal is to identify a dialogue pattern from a data-driven perspective.
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Agile
Agile
Agile is an approach to software development designed to respond to change. Teams quickly analyze the context in which they operate, identify uncertainties faced, and figure out how to adapt to always move forward. Interaction between individuals comes before processes and tools; collaboration with the customer is more important than negotiating contracts.
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Ansoff Matrix
Ansoff Matrix
The Ansoff Matrix is a marketing planning model that arises from the intersection of new and existing products and markets. It derives four possible strategies for expanding the company’s market, which are built around four variables with a changeable factor of risks and possibilities: existing product, new product, existing market, new market.
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Artificial Intelligence
Artificial Intelligence
Artificial Intelligence is not strictly defined. Basically, it is a computer system able to make decisions in an independent and flexible way. A good AI application can perform everyday tasks better than an average person (e.g., identifying other people from their photos on social media or beating the best chess player). Nothing to fear, then. Unless you are a chess champion.
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Artificial Scarcity
Artificial Scarcity
We often tend to desire what we cannot have. Or what we are in danger of losing: Artificial Scarcity is a strategy that flaunts a limited number of items that do not correspond to actual availability. The goal is to stimulate the perception in consumers that the stock of items is about to run out and thus create a need based on the “fear of being cut off” or the intention to buy the item in order to resell it at a higher price.
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Attack Surface
Attack Surface
The term attack surface refers to the part of a system that may be subject to attack or breach by hackers. The smaller that surface is, the easier it will be to protect it. Indeed, the Internet is an ocean of deep, dark waters: those who navigate it must be aware that they are exposing themselves to a flood of digital risks. Yet, ironically, we do not need a big boat to shelter us.
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Augmented Reality
Augmented Reality
Augmented Reality is an ever-evolving technology that overlays multimedia information on top of our common sensory horizon to gain a deeper understanding of our surroundings. No, it doesn’t allow you to step out of the Matrix dream simulation, nor can it be accessed by swallowing a red pill. But neither is it the disturbing experience of the Playtest episode of Black Mirror.
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Balanced Scorecard
Balanced Scorecard
In business, as in life, you need balance. The Balanced Scorecard is a holistic tool for strategic management. It offers, in fact, the possibility of assessing corporate performance in its wholeness. An overview that embraces four perspectives: the business/financial side, customers and stakeholders, internal processes, and learning and growth.
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