ATOMs & BITs: Andrea latino’s podcast

How to read consumer data to make decisions

S02E08 – 37 min

In the 18th episode of Atoms & Bits, Andrea Latino hosts Gianandrea Facchini, CEO of Buzztech and university lecturer at Università Cattolica, IULM, IED and Istituto Marangoni.

Art Cover of the Atoms and Bits Podcast by Andrea Latino Art Cover of the Atoms and Bits Podcast by Andrea Latino
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“There are endless considerations that can be made. To know, to be informed, is a time-consuming activity. But it makes a difference today because we are all sailing in unknown seas. We have passed the Pillars of Hercules. So we don’t know what is in front of us. But we need to be able to have a constant pulse on the situation through people’s words.”

What we discuss with Gianandrea Facchini

A serious problem that has been in vogue for several years, fueled by the Covid-19 pandemic and vaccines, is that of fake news circulating mainly within Social Networks like YouTube, Facebook, and Twitter.

We discuss policy choices made by the leading Social Networks to limit the spread of fake news, which remains constrained. Then, Gianandrea talks about Big Data and turning information into insights.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities and on how, during this time of confusion and uncertainty, to maintain our relationship with our customers and keep our finger on the pulse of the industry.

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