ATOMs & BITs: Andrea latino’s podcast

How to win consumer’s share of time

S01E03 – 38 min

In the 3rd episode of Atoms & Bits, Andrea Latino hosts Giuseppe Mayer, managing partner of Antifragile, a digital consulting boutique that invests in companies still in the launch phase. It aims to develop valuable connections between them and well-established companies.

Art Cover of the Atoms and Bits Podcast by Andrea Latino Art Cover of the Atoms and Bits Podcast by Andrea Latino
Ascolta ora

“If, in the pre-digital phase, we worked to have the highest share of voice, i.e., making ourselves heard over competitors, today the focus is on getting the largest share of time, i.e., pushing people to spend as much time as possible with our brandeven outside the consumption processes.”

What we discuss with Giuseppe Mayer

The world of management consulting supports entrepreneurs in analyzing and understanding changes. It designs new strategies and tries to find solutions consistent with business goals. Of course, this is all possible by paying attention to the digital environment.

Giuseppe Mayer and I discuss changing trends in communication and the key role of technology adapted to people’s needs, user experience, and storytelling.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.

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