Ascolta ora

“If, in the pre-digital phase, we worked to have the highest share of voice, i.e., making ourselves heard over competitors, today the focus is on getting the largest share of time, i.e., pushing people to spend as much time as possible with our brand—even outside the consumption processes.”

What we discuss with Giuseppe Mayer

The world of management consulting supports entrepreneurs in analyzing and understanding changes. It designs new strategies and tries to find solutions consistent with business goals. Of course, this is all possible by paying attention to the digital environment.

Giuseppe Mayer and I discuss changing trends in communication and the key role of technology adapted to people’s needs, user experience, and storytelling.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.