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“The world is changing too quickly for you to understand everything. Widespread generosity is, in my opinion, the hallmark of the future.”

What we discuss with Massimo Ferro

The FMCG industry is facing tremendous changes. Those are driven by new consumer awareness and product innovations from new players, not just from traditional category competitors. And there is also a strong focus on environmental sustainability issues.

Massimo Ferro and I then discuss how to brace ourselves for the arrival of new players and the balance we need to strike between the success of current management and the success related to future prospects.

As always, our guest gives three actionable insights to our listeners on preparing for future technological opportunities.

Plus, the week’s news in the Open Tabs column: the results of the Astra research on the impact of the crisis and the keys to recovery.