ATOMs & BITs: Andrea latino’s podcast

How to strike a balance between design and functionality

S05E07 – 39 min

In the 46th episode of Atoms & Bits, Andrea Latino hosts Stefano Zajotti, Design & Communication Manager of EMU Group, an Umbrian company specializing in outdoor furniture.

Art Cover of the Atoms and Bits Podcast by Andrea Latino Art Cover of the Atoms and Bits Podcast by Andrea Latino
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“I believe that Made in Italy is the Italian savoir-faire. It is a cultural concept ranging from craftsmanship to technological know-how. Let’s not forget that we are famous because we have good craftsmen and are the first to discover technology.”

What we discuss with Stefano Zajotti

Over the past two years, the public’s attention has shifted toward increased care for their homes, partly because of work issues. Many people have had to work remotely, which has led to a new conception of space.

In this episode, Stefano Zajotti and I discuss the role of design and its relationship with technological innovation. There is also a wide-ranging discussion on Made in Italy and how this is mistakenly relegated to craftsmanship when there is a whole world of technological knowledge to be discovered and valued.

As always, our guest gives three actionable insights to our audience on preparing for future technological opportunities.

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